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Digital Awareness Campaign
A powerful social media series led by young people and influencers, exploring masculinity, influence, and identity.
👉 Follow along and join the conversation: #ReclaimTheNet
Download our social kit here!
Free Toolkit for Parents & Professionals
Download our practical resource filled with tips, conversation starters, and advice on helping young people navigate online spaces.
Download here!
It’s time to take back control of our digital spaces.
#ReclaimTheNet is a bold new campaign from Spark UK and Blue Elephant Childcare, inspired by the Netflix series Adolescence. We're empowering young people—and the adults who support them—to challenge toxic masculinity online, take control of their digital lives, and open up honest conversations about identity, influence, and wellbeing.
Why #ReclaimTheNet?
From influencers to algorithms, the digital world plays a massive role in shaping how young people see themselves—especially boys. But not all messages online are healthy. With Adolescence putting these issues in the spotlight, now is the time to take action. This campaign helps young people reclaim their feeds, challenge toxic content, and create safer digital spaces for everyone.
get involved
📲 Follow us on social media – @sparkteens & @blueelephantchildcare
🧡 Share using the hashtag – #ReclaimTheNet
💌 Spread the word – Let your school, group, or network know
💬 Start the conversation – with the young people in your life
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